Topics: AI visibility, search, and marketing ROI Formats: Keynote, breakout, panel, workshop Audiences: B2B tech, real estate, automotive, travel Based in: Greater Boston, MA
Speaking

AI changed
how people search.
Most teams are still measuring the old way.

I speak at industry conferences on AI visibility and what generative search is doing to the way customers find businesses. I work across B2B tech, real estate, automotive, and travel, so the examples get rebuilt for whoever is in the room. No predictions about 2030. Practical changes your team can make this quarter, with the numbers to back them up.

Book me to speak See my talks
Ray St. Amand, speaker on AI visibility and search
Ray St. Amand Director of Digital Marketing
01 / Where I have spoken

Recent talks.

Conference sessions and panels on AI, search, and marketing measurement.

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Keynote
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Session
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Panel
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A shot of you on stage

Drop a landscape photo of you presenting into the assets folder and replace this box with it. A photo of you at the podium with the audience visible sells a speaking slot better than any paragraph.

02 / My talks

What I speak about.

Three talks, available as a keynote, a breakout session, or a half-day workshop. I rebuild each one around your audience before the event.

01

How to get your business cited in AI answers

Ranking first stops paying when the answer sits above the results. This session covers how ChatGPT, Gemini, and AI Overviews choose which sources to quote, why that list differs from the top 10 organic results, and how to restructure the content you already have so it gets picked up. Built for teams doing SEO well who are watching their click-through rate slide anyway.

How AI picks sourcesContent structureSchema and entitiesWhat to measure
02

AI in marketing: what works and what wastes your time

Every marketing team is under pressure to adopt AI everywhere at once. This session sorts the tools that genuinely cut hours out of a workflow from the ones that create cleanup work nobody budgeted for. I walk through real use cases in research, content production, and reporting, including the ones I tried and dropped. Examples come from B2B tech, real estate, automotive, or travel, depending on your audience.

Where AI saves timeContent quality risksTeam adoptionGuardrails
03

Proving marketing ROI when the clicks stop coming

More of your customers now research in tools that never send you a session. This session covers what GA4 can and cannot tell you in that environment, which proxy signals are worth tracking, and how to report on demand you cannot see directly without inventing numbers to fill the gap. Aimed at anyone who has to defend a marketing budget to a CFO.

GA4 blind spotsProxy signalsHonest reportingTalking to leadership
03 / Formats

Pick the format
that fits your agenda.

Tell me the slot length and who is in the room. I will tell you which of these works best.

Format 01

Keynote

30 to 45 minutes. One clear argument, built and proved. Best for a mixed room where everyone needs to leave with the same picture.

Format 02

Breakout session

45 to 60 minutes with live examples and audience questions. Best for practitioners who want to see the actual dashboards and reports.

Format 03

Workshop or panel

A half-day workshop where teams audit their own site and leave with a task list, or a moderated panel. Both work better with material sent ahead.

04 / For event organizers

Everything you need
to announce me.

Copy and paste what you need. If something is missing, email me and I will send it the same day.

Short bio, 45 words

For programs and social posts

Ray St. Amand is a Director of Digital Marketing with over 10 years in search and paid media across B2B tech, real estate, automotive, and travel. He leads a team of 8 to 10 specialists and consults for startups and owner-operated businesses across New England. He speaks on AI visibility, search, and marketing ROI.
Long bio, 95 words

For your conference website

Ray St. Amand has spent over 10 years in digital marketing across B2B tech, real estate, automotive, and travel, and currently leads a team of 8 to 10 specialists as a Director of Digital Marketing. He also consults for startups and owner-operated businesses in New England, where two long-running clients have grown past seven figures in annual revenue since he started with them. His work covers SEO, AI visibility, Google and Meta advertising, and the analytics underneath them. He speaks at industry conferences on how AI is changing the way customers find businesses, and what marketing teams should do about it now.
Headshot

High resolution photo

A print-resolution headshot is available on request. Email me and I will send the original file plus a version with a transparent background.

What I need from you

To make the session land

Slot length, who is in the audience, and what the session before mine covers. I rebuild the talk around your attendees, so the earlier I have that, the better the session is.

05 / Book me

Looking for a speaker
on AI and search?

Send me the date, the audience, and the slot length. I will tell you within a day whether I am the right fit, and if I am not, I will point you to someone who is.

Email me LinkedIn